Our Process
Testimonials & Case Studies
FAQ
Sales Tools
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OUR PROCESS
OUR PROCESS
TESTIMONIALS & CASE STUDIES
TESTIMONIALS & CASE STUDIES
FAQ
FAQ
Sales Tools
Sales Tools
Request a Meeting

Your revenue team isn't broken. It’s just buried in manual work.

We build systems that eliminate busywork across Sales, Marketing, and Customer Success  
so your team can focus on what actually moves revenue

FIX MY REVENUE SYSTEM

We automate the grunt work so your team
sells more, faster

TCA METHOD

From Chaos to Consistency

Fix the mess, free your team, scale without stress.

1

Uncover the Revenue Leaks

Map the current workflows across Sales, Marketing & CS.
Identify manual processes, tech debt, and handoff breakdowns
Audit your CRM, data flows, and outreach tools.
Prioritize blockers based on pipeline impact.
“Before you scale anything, fix the system.”

3

Deploy & Automate

Implement outreach, lead routing, data enrichment, and reporting flows.
Launch 3-5 customized campaigns to drive traction fast.
Train your team to manage and iterate on the system.
Set up dashboards that show what’s working and what’s not.
“We automate the grunt work so your team can sell.”

2

Design the Revenue System

Architect lean, automated workflows tailored to your team.
Route the right leads to the right rep - automatically.
Build data flows that fuel personalization and better targeting.
Select and configure the tools you actually need (no bloat).
“Most teams have the right people - just the wrong setup.”

4

Scale & Transfer Ownership

Optimize based on real usage and feedback.
Hand over SOPs, playbooks, and systems fully documented.
Coach internal teams to sustain and improve results.
Stay on as advisors if needed - or let you fly solo.
"We build systems you can run without us - but we’ll stay as long as you need."

1

Uncover the Revenue Leaks

Map the current workflows across Sales, Marketing & CS.
Identify manual processes, tech debt, and handoff breakdowns
Audit your CRM, data flows, and outreach tools.
Prioritize blockers based on pipeline impact.
“Before you scale anything, fix the system.”

2

Design the Revenue System

Architect lean, automated workflows tailored to your team.
Route the right leads to the right rep - automatically.
Build data flows that fuel personalization and better targeting.
Select and configure the tools you actually need (no bloat).
“Most teams have the right people - just the wrong setup.”

3

Deploy & Automate

Implement outreach, lead routing, data enrichment, and reporting flows.
Launch 3-5 customized campaigns to drive traction fast.
Train your team to manage and iterate on the system.
Set up dashboards that show what’s working and what’s not.
“We automate the grunt work so your team can sell.”

4

Scale & Transfer Ownership

Optimize based on real usage and feedback.
Hand over SOPs, playbooks, and systems fully documented.
Coach internal teams to sustain and improve results.
Stay on as advisors if needed - or let you fly solo.
"We build systems you can run without us - but we’ll stay as long as you need."
Who is this for

Unlock time and growth for...

SALES & MARKETING TEAMS

Free your team to focus on what actually drives revenue

We eliminate the grunt work - lead research, enrichment, segmentation, list building, campaign set-up - so your team spends less time on admin and more time selling, creating, testing messaging, and scaling what works.
(+) Talk with us

REVENUE LEADERS & OPERATORS

Turn messy processes into a clean, scalable system

We build an operating system around your team - connecting tools, automating workflows, and creating visibility so you stop firefighting and start compounding wins.
‍
(+) Talk with us
Client testimonials

What our clients say about us

We had a sales workflow that was working, but it took a lot of manual effort.

The TCA system helped us automate most of it to save over 50 hours a month.
Grischa B.
Co-founder - WeCreateX
What I'm most thankful is having gotten rid of time suck activities.

We used to try and find all our sponsors manually, which took ages.
Marc F.
CEO - Karisma
The TCA method has automated my outbound flows to bring a steady stream of clients with little manual input.

The result is more time and money.

Thanks Oriol!
Nacho Nicolau
Founder - NNC
Working with Oriol from the Conversion Architects has exceeded our expectations from the start. In the very first month, their system managed to bring a lead that eventually became our client, a result we've never achieved in such a short period of time with any other company.
Yuliia H.
Product Marketing Specialist Huntly
Case studies

Check out our latest case studies

Kareem Mostafa
Chopcast's founder & CEO
Chopcast, after a few years in business, faced stagnating sales growth despite an initial surge. They knew how to close the sales, but getting those conversations was a challenge. With empty calendars, worries started bubbling up…
We built them a complete GTM sales flow to add $70,000 in pipeline value in less than a month.
View full case study
Bohdan Honyk
Product Marketing Manager
Huntly was seeing some success on their own (mostly from referrals), but they didn't have an automated, hyper-personalized outbound strategy.

Like so many companies, they were spending lots of time doing manual work to get new clients. And while the traditional SDR - AE sales team approached worked for a long time, it didn't make much sense in 2024.
So we built them a $50,000/month recruitment outbound machine.
View full case study
Christian Fredrik Stene
Co-founder
Hubex never had a need for automated outbound workflows, until referrals started to dry up. They could have done everything themselves, and spend years perfecting it. But they understood they'd get faster to the results they were after with expert guidance. So we implemented our GTM System, and now they're closing sales on auto-pilot.
View full case study
ORIOL SERRA

Founder & CEO

You’ve already read it under my picture.
But yep — I’m Oriol, and I run this company.
‍
I could tell you the story of my life…
how I moved to London for 8 years…
worked in different companies…
led sales teams… and blah blah blah.

But let’s be honest — you don’t know me.
And the only thing that matters to you right now is what I can do for you.

So, in case the website's headline didn’t make it clear:
At The Conversion Architects, we fix what’s slowing your revenue teams down.
‍
We eliminate the busywork, streamline your tools, and build systems that run without babysitting.

‍Why do we do this?

‍Because most B2B teams are still stuck with outdated processes:
manual tasks, disconnected tools, and messy handoffs that cost you time, leads, and deals.

And that’s a problem.
Because in today’s world, reps armed with automation and AI are outpacing entire sales teams.

If you don’t adapt, you fall behind.
And if you don’t know where to start, it feels overwhelming.

That’s where we come in.We’ve built these systems across Sales, Marketing, and Customer Success — and we’ve done it for companies just like yours.

We’ll show you what to automate, what to fix, and how to scale it - step by step.

‍P.S. With us or without us, the shift is already happening.
You can either build for the future -  or stay stuck in the past.
FAQs

The questions we get asked all the time

Everything you need to know before working with us
Will I need to hire new reps?

Nope.
The whole point of what we build is to 10x the reps you already have.

That said, we won’t lie - you’ll probably need to invest in better tools.
‍
The good news? They’ll replace outdated ones that were slowing you down anyway.

What's the investment required?

It depends on scope and length -  but most clients invest between $6K and $36K for the initial project, plus tool costs.

We’ll break it down based on what you actually need.

Who do you work with?

We work with B2B companies doing minimum $1M+ ARR and with revenue teams of 10+ people.

We don’t start from scratch.
We scale what’s already working - faster.

But... what exactly do you do for me?

We help you scale your business by implementing & teaching you the new GTM processes that are killing it today.

In other words, we give you a competitive advantage.

That of course, saves you time and makes you money.

Tools

Our Favourite AI Sales Tools

Clay

Create data-driven workflows that enrich your sales pipeline with real-time insights for targeted prospecting.
free trial available

Zapmail

Scale personalized email outreach efficiently, boosting deliverability and engagement with automation.
from $39/month

Smartlead

Send cold emails focusing on high-quality leads using advanced scoring and prioritization to maximize sales impact.
from $32.5/month

Open AI

Leverage AI-powered insights to craft personalized and effective sales content.
free trial available

Prospeo

Get the most up-to-date lead data and automate follow-ups to keep your pipeline active and organized.
free trial available

RB2B

Centralize B2B relationship management to streamline client interactions and build lasting partnerships.
free trial available
Contact

Fill the form to request working with us

Because of our highly customised projects, we can only with a few companies at once.
If we are full, we'll refer you to the best next option for you.
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That's all, folks.
If you've read all the way
to the end, you know it's time to
That's all, folks. If you've read all the way to the end, you know it's time to supercharge your GTM sales flows.
supercharge your GTM
sales flows.
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